Action Quote by Robert S. Kaplan
“Vision and priorities should precede actions. Actions should be judged through the prism of how the firm adds value and the key competencies it seeks to build.”
About This Quote
Source Book: The Balanced Scorecard by Robert S. Kaplan & David P. Norton, 1992
Strategic alignment requires setting vision and priorities before acting, then evaluating actions by value added and competency building.
In simple terms: Plan first, act later, evaluate value.
Key Takeaway
Align actions with strategic value.
Themes
strategy
leadership
evaluation
Mood
analytical
focused
Type
philosophical
business
When to use this quote
- business planning
- project execution
- performance review
Key Concepts
value creation
competency development
Questions to Reflect On
- What value does your current action create?
- Which competencies are you strengthening?
A Different Perspective
Over‑emphasis on planning can stall execution.
