Action Quote by Richard P. Rumelt
“A good strategy is not always successful, but even an "inappropriate" strategy may be an actual strategy. A "bad strategy" is one that doesn't even try to address an important challenge. Instead, it speaks of aspirations, visions of the future, lays out performance goals, or simply lists a bunch of unconnected actions.”
About This Quote
Source Book: Good Strategy Bad Strategy, 2011
A true strategy tackles key challenges; superficial plans fail.
In simple terms: Real strategy solves problems.
Key Takeaway
Focus on addressing core issues.
Themes
strategy
leadership
problem‑solving
Mood
analytical
pragmatic
Type
advice
philosophical
When to use this quote
- corporate strategy
- policy making
- product development
- crisis management
- organizational change
Key Concepts
business
planning
execution
Questions to Reflect On
- What critical challenge are you avoiding?
- How can you turn vision into actionable steps?
A Different Perspective
It may ignore emergent opportunities.
