Attitude Quote by Richard P. Rumelt
“Change is difficult and it takes time. It is hard for people to change their own behavior, much less that of others. Change programs normally address attitudes, ideas, and rewards. But the behaviors of people in organizations are also strongly shaped by habits, routines, and social norms. Real change requires new power relationships, new work routines and new habits, not just intent.”
About This Quote
Source Book: Good Strategy Bad Strategy, Richard P. Rumelt, 2011
Effective organizational change needs new power structures, routines, and habits, not just ideas or incentives.
In simple terms: Change requires new habits and power, not just intent.
Key Takeaway
Build new routines and relationships.
Themes
change management
organizational behavior
leadership
Mood
challenging
reflective
Type
strategic
analytical
When to use this quote
- corporate restructuring
- team reorganization
- process redesign
- culture shift
Key Concepts
systems thinking
habit formation
power dynamics
Questions to Reflect On
- How can you redesign incentives to support new habits?
- What power shifts are needed for lasting change?
A Different Perspective
People may resist because habits feel safe and familiar.
