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Habits Quote by Rich Horwath

“It turns out that all influence geniuses focus on behaviors. . . . They don’t develop an influence strategy until they’ve carefully identified the specific behaviors they want to change. They start by asking: In order to improve our existing situation, what must people actually do? —Authors of…” quote by Rich Horwath
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““It turns out that all influence geniuses focus on behaviors. . . . They don’t develop an influence strategy until they’ve carefully identified the specific behaviors they want to change. They start by asking: In order to improve our existing situation, what must people actually do? —Authors of Influencer: The Power to Change Anything””

Rich Horwath

About This Quote

Source Book: Influencer: The Power to Change Anything by Rich Horwath, 2010

Influence starts with identifying specific behaviors to change, not vague strategies.

In simple terms: Identify actions before planning influence

Key Takeaway

Focus on concrete behaviors first

Themes

influence behavior change strategy leadership psychology

Mood

strategic motivated

Type

educational inspirational

When to use this quote

  • company culture shifts
  • public health campaigns
  • personal habit formation

Key Concepts

behavioral analysis targeted interventions change management

Questions to Reflect On

  • What specific behavior will you address today?
  • How will you measure its impact?
A Different Perspective

Vague goals waste effort

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