Business Quote by Philip J. Kaplan
“I knew that if I concentrated on AdBrite, I could probably make a big company out of it.”
About This Quote
Source Interview: Startup Pitch, 2005
Focusing intensely on a niche product can be the seed for a successful enterprise.
In simple terms: Concentrate on a niche to build a company.
Key Takeaway
Identify a niche and commit fully.
Themes
entrepreneurship
focus
innovation
Mood
optimistic
determined
Type
business
motivational
When to use this quote
- startup launch
- venture capital seeking
- product development
Key Concepts
market segmentation
product-market fit
Questions to Reflect On
- What niche could you dominate?
- How will you expand beyond the niche?
A Different Perspective
Risk of over‑specialization limiting broader growth.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)