““This taken-for-granted understanding about what it means to be human-- that one must be fixed, adjusted, remade, or healed-- seems to be so central an aspect of the postwar clearing that it is never really noticed, let alone challenged...Consumers 'know' without being told or convinced, that they are not adequate as they are. They appear to be fully aware that they are inadequate, unattractive, incomplete or inconsequential and must be transformed into different people in order to be happy, loved, and fulfilled.””
