Skip to content

Business Quote by Peter Thiel

“War metaphors invade our everyday business language: we use headhunters to build up a sales force that will enable us to take a captive market and make a killing. But really it’s competition, not business, that is like war:” quote by Peter Thiel
Download Open image
““War metaphors invade our everyday business language: we use headhunters to build up a sales force that will enable us to take a captive market and make a killing. But really it’s competition, not business, that is like war:””

Peter Thiel

About This Quote

Source Speech: TechCrunch Disrupt, 2015

Points out that business language borrows war metaphors, but real competition lacks the violence of war.

In simple terms: Business uses war terms, but competition isn’t literal war.

Key Takeaway

Recognize and avoid aggressive metaphors.

Themes

business language metaphor

Mood

thoughtful analytical

Type

observational philosophical

When to use this quote

  • marketing pitches
  • team building
  • strategic planning

Key Concepts

semantic framing conflict perception

Questions to Reflect On

  • Do war metaphors motivate or mislead?
  • When should aggressive language be avoided?
A Different Perspective

Overlooks the motivational power of strong metaphors.

2.9 out of 5 (10 ratings)

More by Peter Thiel

Explore all 257 Peter Thiel quotes

More Business quotes

Browse all 39,021 Business quotes