Advertising Quote by Peter Bogdanovich
“'Jaws' was the first A-list picture that was released like an exploitation picture. They made a lot of money with that picture because they could save a lot of money on advertising. Instead of having a full-page ad in 'The New York Times' for one theater, they had it for 100 theaters.”
About This Quote
Source Interview: 1975 Rolling Stone, discussing Jaws marketing
The film used low‑cost, wide‑reach advertising to maximize profit.
In simple terms: Cheap, broad ads boosted earnings.
Key Takeaway
Use cost‑effective, high‑reach promotion.
Themes
film
marketing
economics
Mood
analytical
pragmatic
Type
industry
strategic
When to use this quote
- movie releases
- advertising campaigns
- budget planning
Key Concepts
distribution strategy
budget efficiency
Questions to Reflect On
- What are the trade‑offs of low‑budget advertising?
- How does wide reach affect audience perception?
A Different Perspective
May sacrifice brand prestige for savings.
