Consumers Quote by Paul Polman
“Consumers in both emerging and developed markets want it all - high-performing products, the right price, and a purpose that they can connect with.”
About This Quote
Source Speech: Business Forum, 2015
Consumers demand high performance, fair price, and meaningful purpose simultaneously.
In simple terms: People want quality, value, and purpose together.
Key Takeaway
Deliver products that excel, cost less, and inspire.
Themes
consumer expectations
purpose
value
performance
market trends
Mood
optimistic
strategic
Type
business
marketing
When to use this quote
- product development
- marketing strategy
- corporate social responsibility
- pricing decisions
- customer loyalty
Key Concepts
Brand purpose
value proposition
product excellence
Questions to Reflect On
- How can companies align purpose with price?
- What trade‑offs are acceptable to customers?
A Different Perspective
Balancing cost and purpose can limit profitability.
