Skip to content

Big companies Quote by Paul Graham

“If you want to make money at some point, remember this, because this is one of the reasons startups win. Big companies want to decrease the standard deviation of design outcomes because they want to avoid disasters. But when you damp oscillations, you lose the high points as well as the low. This…” quote by Paul Graham
Download Open image
““If you want to make money at some point, remember this, because this is one of the reasons startups win. Big companies want to decrease the standard deviation of design outcomes because they want to avoid disasters. But when you damp oscillations, you lose the high points as well as the low. This is not a problem for big companies, because they don't win by making great products. Big companies win by sucking less than other big companies. ””

Paul Graham

About This Quote

Source Essay: “How to Be a Founder,” Paul Graham, 2008

Startups succeed by embracing risk and variability, unlike large firms that prioritize stability and avoid extreme outcomes.

In simple terms: Startups thrive on high variance; big firms avoid risk.

Key Takeaway

Embrace risk for breakthrough products.

Themes

entrepreneurship risk management innovation

Mood

analytical pragmatic

Type

business strategic

When to use this quote

  • product development
  • venture capital pitching
  • strategic pivots

Key Concepts

variance disruption market dynamics

Questions to Reflect On

  • Can big companies adopt startup agility?
  • What safeguards balance risk and reward?
A Different Perspective

Large firms can also innovate if they accept risk.

4.7 out of 5 (3 ratings)

More by Paul Graham

Explore all 94 Paul Graham quotes

More Big companies quotes

Browse all 124 Big companies quotes