Brand Quote by Noam Bardin
“For a start-up company, it is all about the religion of the product's excellence - the success of the product - while for a large corporation, it is the brand. We chose to maintain our start-up image.”
About This Quote
Source Article: "Startup vs. Corporate Culture", Harvard Business Review, 2018
Startups focus on product excellence as a belief system; large firms prioritize brand identity.
In simple terms: Startups worship product quality; corporations worship brand.
Key Takeaway
Align culture with core strengths.
Themes
culture
product excellence
brand identity
Mood
analytical
pragmatic
Type
business
strategic
When to use this quote
- product development
- marketing
- leadership
Key Concepts
organizational behavior
startup strategy
Questions to Reflect On
- How can a corporation keep a startup spirit?
- When is brand more important than product?
A Different Perspective
Large firms may struggle to adopt startup agility.
