Business Quote by Natalie Massenet
“Print is at the very, very top in the fashion business - of course it is.”
About This Quote
Source Speech: Fashion Industry Summit, 2018
Print media remains the most influential platform in fashion.
In simple terms: Print is top fashion media.
Key Takeaway
Leverage print’s authority in fashion strategy.
Themes
media
fashion
influence
authority
strategy
Mood
strategic
analytical
optimistic
Type
business
marketing
When to use this quote
- fashion campaigns
- advertising
- trend forecasting
- brand positioning
Key Concepts
Marketing
branding
media studies
Questions to Reflect On
- How can print and digital complement each other?
- What unique value does print offer today?
A Different Perspective
Digital media is rapidly overtaking print’s reach.
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