Able Quote by Natalie Massenet
“Grown-up clothes are more appealing because customers need to be able to project themselves into them.”
About This Quote
Source Interview: Fashion Business, 2010
Consumers buy clothing that lets them express their identity, so designers must make apparel that projects self‑image.
In simple terms: Clothes help project self‑image.
Design for identity expression.
Themes
Mood
Type
When to use this quote
- retail strategy
- personal styling
- brand development
- consumer research
Key Concepts
Questions to Reflect On
- What image do you want to convey?
- How does design influence self‑perception?
Trends can shift quickly, making identity projection volatile.