Advertising Quote by Naomi Wolf
“What editors are obliged to appear to say that men want from women is actually what their advertisers want from women.”
About This Quote
Source Article: The Beauty Myth, Naomi Wolf, 1990
Editors often present women’s desires as shaped by advertisers, not authentic preferences.
In simple terms: Media shapes women’s wants, not women themselves.
Question the source of advertised desires.
Themes
Mood
Type
When to use this quote
- marketing analysis
- media literacy
- gender studies
- personal reflection
Key Concepts
Questions to Reflect On
- How can you discern authentic desire?
- What role do editors play in this?
Audiences may still internalize messages despite awareness.