Business Quote by N. R. Narayana Murthy
“Entrepreneurship is all about an idea that creates differentiated business value to one's customers. You must be able to convince your customers about the benefits that association with you or your products will give them. People are ready to pay if they are convinced about your services or products.”
About This Quote
Source Book: Rethinking Leadership, N. R. Narayana Murthy, 2010
Creating unique value for customers and persuading them of its benefits is essential for successful entrepreneurship.
In simple terms: Offer distinct value and convince customers.
Key Takeaway
Focus on clear value and persuasion.
Themes
entrepreneurship
value creation
customer persuasion
Mood
confident
strategic
Type
business
motivational
When to use this quote
- product launch
- sales pitch
- customer onboarding
- pricing strategy
Key Concepts
differentiation
marketing
trust building
Questions to Reflect On
- How do you demonstrate unique value?
- What objections might customers raise?
A Different Perspective
Convincing customers can be hard if value isn’t clear or competition is strong.
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