Business Quote by Muhammad Yunus
““I profoundly believer, as Grammen's experience over twenty years has shown, that personal gains is not the only possible fuel for free enterprise. Social goals can replace greed as a powerful motivational force. Social-consciousness-driven enterprises can be formidable competitors for the greed-based enterprises. I believe that if we play our cards right, social-consciousness-driven enterprises can do very well in the marketplace.””
About This Quote
Source Speech: Nobel Lecture, Muhammad Yunus, 2006
Social purpose can be as strong a driver as profit, enabling businesses to thrive while addressing societal needs.
In simple terms: Social goals can motivate businesses like profit.
Align business strategy with social impact.
Themes
Mood
Type
When to use this quote
- startup funding
- corporate strategy
- social venture planning
- market positioning
Key Concepts
Questions to Reflect On
- How can social enterprises balance profit and purpose?
- What incentives encourage profit‑driven firms to adopt social goals?
Profit motives still dominate many markets, limiting social enterprise growth.