Business Quote by Mortimer Zuckerman
“Before you build a better mousetrap, it helps to know if there are any mice out there.”
About This Quote
Before improving a product, one should verify the existence of a market or need, emphasizing research before innovation.
In simple terms: Check for demand before creating a better mousetrap.
Validate market need first.
Themes
Mood
Type
When to use this quote
- business planning
- product testing
- market analysis
- customer interviews
Key Concepts
Questions to Reflect On
- How will you identify potential users?
- What data will confirm demand?
Assuming demand without data leads to wasted effort.