Game Quote by Michael Morhaime
“When you launch a game, you really don't know how many people are going to show up.”
About This Quote
Source Speech: Game Developers Conference, 2005
Launching a game is uncertain; you cannot predict player turnout.
In simple terms: Game launches are unpredictable.
Plan for flexibility.
Themes
Mood
Type
When to use this quote
- product launches
- startup funding
- event planning
- marketing campaigns
Key Concepts
Questions to Reflect On
- How can you mitigate unknown audience size?
- What metrics help adjust after launch?
Over‑reliance on forecasts can lead to failure.