Getting older Quote by Michael Morhaime
“People are getting older. Nine years ago, some people weren't old enough to play 'WoW.' Now they are. We want to be there to be the MMO of choice for them as they grow up.”
About This Quote
Source Company Vision: Blizzard Entertainment internal strategy memo, 2010
The company aims to retain players as they age, positioning their MMO as the preferred choice throughout life stages.
In simple terms: Keep players engaged as they grow older.
Key Takeaway
Design for lifelong appeal.
Themes
gaming
longevity
community
Mood
optimistic
strategic
Type
visionary
marketing
When to use this quote
- marketing campaigns
- game updates
- community events
- cross‑generational outreach
- age‑inclusive design
Key Concepts
player retention
life-cycle marketing
MMO development
Questions to Reflect On
- How can game design adapt to changing player priorities?
- What incentives keep long‑term players active?
A Different Perspective
Older players may have less time or different interests, challenging sustained engagement.
