Choose Quote by Michael Morhaime
“If we were to choose to do something on a console, the merger with Activision is going to be extremely helpful.”
About This Quote
Source Interview: Game Industry Conference, 2023
Partnering with Activision would greatly benefit console development efforts.
In simple terms: Activision partnership helps console work.
Key Takeaway
Leverage the partnership for console success.
Themes
business
collaboration
gaming
Mood
strategic
pragmatic
Type
business
analytical
When to use this quote
- console development
- marketing strategy
- product launch
Key Concepts
strategic alliance
industry growth
Questions to Reflect On
- What risks does the merger pose?
- How can we maintain independence?
A Different Perspective
Partnership may create dependency on another company.
