““A National Cancer Institute–funded survey of more than one thousand physicians found that nearly all doctors (94.8 percent) recommended a colonoscopy.96 Why do doctors push colonoscopies in the United States when most of the rest of the world appears to prefer noninvasive alternatives?97 It may be because most doctors in the rest of the world don’t get paid by procedure.98 As one U.S. gastroenterologist put it, “Colonoscopy … is the goose that has laid the golden egg.”99””