Skip to content

Business Quote by Meg Whitman

“Many companies operate from more of a command-and-control environment - they decide what's going to happen at headquarters and have the organization execute. That doesn't work here because it's the community of users who really have control. So we enable, not direct. We think of our customers as…” quote by Meg Whitman
Download Open image
“Many companies operate from more of a command-and-control environment - they decide what's going to happen at headquarters and have the organization execute. That doesn't work here because it's the community of users who really have control. So we enable, not direct. We think of our customers as people, not wallets. And that has implications for how we run the company. We partner with our customers and let them take the company where they think it's best utilized.”

Meg Whitman

About This Quote

Source Interview: Business Strategy Talk, 2012

Companies should empower users, treating them as partners rather than mere revenue sources.

In simple terms: Empower users, not just profit.

Key Takeaway

Shift focus to customer partnership.

Themes

leadership customer centricity empowerment

Mood

strategic collaborative

Type

business leadership

When to use this quote

  • product development
  • community building
  • marketing strategy
  • organizational design

Key Concepts

co‑creation shared value

Questions to Reflect On

  • How do you decide when to lead vs. enable?
  • What mechanisms ensure user input aligns with company goals?
A Different Perspective

Over‑empowering can dilute brand direction if not balanced with vision.

4.6 out of 5 (5 ratings)

More by Meg Whitman

Explore all 51 Meg Whitman quotes

More Business quotes

Browse all 39,021 Business quotes