Business Quote by Matthew Bourne
“When it comes down to it, it's giving people a good night out in a basic way and I think my company guarantees that. There's always something new and something to excite us and surprise us, and that's why people come back, I hope.”
About This Quote
Source Interview: Business leader discussing company vision, null
The company aims to provide consistent, enjoyable experiences while continually surprising customers.
In simple terms: A business promises fun and novelty to keep customers returning.
Key Takeaway
Innovate regularly while maintaining core service quality.
Themes
customer experience
innovation
loyalty
Mood
optimistic
enthusiastic
forward-looking
Type
mission statement
marketing
inspirational
When to use this quote
- hospitality
- event planning
- retail
- subscription services
Key Concepts
brand promise
entertainment
market differentiation
Questions to Reflect On
- What new features can delight customers without breaking the brand?
- How do you measure the impact of surprise on loyalty?
A Different Perspective
Balancing novelty with reliability can be costly.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)