We mustn't be traditional in the way we communicate with…
“We mustn't be traditional in the way we communicate with people - especially with the Establishment. We should surprise people by saying new things in an entirely new way. Communication of that sort can have a fantastic power so long as you don't do only what they expect you to do.”
About This Quote
Traditional communication limits impact; innovative, unexpected methods can create powerful change.
In simple terms: Break norms to communicate in fresh ways for greater effect.
Key Takeaway
Experiment with novel communication styles to influence change.
Themes
innovation
communication
disruption
social change
Mood
provocative
creative
Type
artistic
strategic
When to use this quote
- marketing campaigns
- activism
- art installations
- political discourse
Key Concepts
media theory
cultural studies
creative expression
Questions to Reflect On
- What unconventional approach could you try?
- How will you gauge its effectiveness?
A Different Perspective
New methods may be misunderstood or rejected.