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Client Quote by Massimo Vignelli

“It is better to starve than get a bad client.” quote by Massimo Vignelli
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“It is better to starve than get a bad client.”

Massimo Vignelli

About This Quote

Source Book: The Vignelli Canon, 2010

Choosing quality over quantity; better to endure hardship than work with a poor client.

In simple terms: Endure hardship rather than accept bad clients.

Key Takeaway

Prioritize client quality over easy work.

Themes

business ethics quality

Mood

practical advice

Type

quote business

When to use this quote

  • freelance design
  • agency work
  • contract negotiations
  • career planning
  • entrepreneurship

Key Concepts

client management professional standards risk assessment

Questions to Reflect On

  • How do you identify a bad client early?
  • What standards do you set for collaborations?
A Different Perspective

Bad clients can damage reputation and morale.

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