Designer Quote by Massimo Vignelli
“I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around.”
About This Quote
Source Interview: Design philosophy discussion, 1998
Viewing design as a continuous filtering process, constantly refining ideas.
In simple terms: Design is about constantly sifting and improving.
Key Takeaway
Practice iterative refinement in your work.
Themes
design
iteration
clarity
Mood
analytical
reflective
Type
professional
philosophical
When to use this quote
- product development
- graphic design
- UX research
- creative brainstorming
Key Concepts
filtering
minimalism
process improvement
Questions to Reflect On
- What does your process filter out?
- How do you know when to stop filtering?
A Different Perspective
Constant filtering can stall progress if over‑analyzed.
![“The only thing is that ordinarily when I do dance with [women] they think I am suddenly going to throw them over a table or twist them all around. All I want to do is one-two, one-two-three - a simple fox trot. But they're shaking with anticipation at the thought that I'm about to whip them around…” quote by Gene Kelly](https://sms4smile.com/quotes/img-quotes/073/gene-kelly-11878_anticipation_the-only-thing-is-that-ordinarily-when-i_44100.jpg)
![“You can't believe any picture nowadays, if it's digital. You can't really believe. If you see me shaking hands with Mr. [Barack] Obama, it doesn't mean I ever met him, does it?” quote by David Hockney](https://sms4smile.com/quotes/img-quotes/26e/david-hockney-1395_barack_you-can-t-believe-any-picture-nowadays-i_36556.jpg)
