Clear Quote by Massimo Vignelli
“In design, be logical, search for truth, be clear.”
About This Quote
Source Book: The Vignelli Canon, 2010
Design should follow logic, pursue truth, and communicate clearly.
In simple terms: Design must be logical, truthful, clear.
Key Takeaway
Apply logical clarity in design work.
Themes
design
logic
clarity
truth
communication
Mood
focused
analytical
Type
instructional
philosophical
When to use this quote
- branding projects
- website redesign
- product packaging
- architectural signage
Key Concepts
visual hierarchy
information design
user experience
Questions to Reflect On
- How can you balance logic with emotional appeal?
- When does clarity become oversimplification?
A Different Perspective
Overemphasis on logic may stifle creativity.
![“We have no clear ideas of the agency of [demonic] spirits, nor is it necessary. The Scripture says little to satisfy our curiosity; but tells us plainly that he is always watching us, and desiring to sift us as wheat. I believe we give him no more than his due, when we charge him with having a…” quote by John Newton](https://sms4smile.com/quotes/img-quotes/c75/john-newton-6629_abundance_we-have-no-clear-ideas-of-the-agency-of_2907.jpg)
