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Design Quote by Tim Brown

“Good design thinkers observe. Great design thinkers observe the ordinary. Make it a rule that at least once a day you will stop and think about an ordinary situation.” quote by Tim Brown
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““Good design thinkers observe. Great design thinkers observe the ordinary. Make it a rule that at least once a day you will stop and think about an ordinary situation.””

Tim Brown

About This Quote

Source Book: Change by Design, Tim Brown, 2009

Great designers notice everyday details and make observation a daily habit.

In simple terms: Observe the ordinary daily.

Key Takeaway

Make observation a routine.

Themes

design thinking observation creativity mindfulness innovation

Mood

curious inspired practical

Type

professional motivational

When to use this quote

  • product development
  • urban planning
  • educational settings
  • personal creativity

Key Concepts

design methodology psychology habit formation

Questions to Reflect On

  • How can you train yourself to notice the mundane?
  • What ordinary detail could inspire a breakthrough?
A Different Perspective

Over‑focus on novelty can miss subtle insights.

2.5 out of 5 (8 ratings)

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