Design Quote by Tim Brown
““Good design thinkers observe. Great design thinkers observe the ordinary. Make it a rule that at least once a day you will stop and think about an ordinary situation.””
About This Quote
Source Book: Change by Design, Tim Brown, 2009
Great designers notice everyday details and make observation a daily habit.
In simple terms: Observe the ordinary daily.
Make observation a routine.
Themes
Mood
Type
When to use this quote
- product development
- urban planning
- educational settings
- personal creativity
Key Concepts
Questions to Reflect On
- How can you train yourself to notice the mundane?
- What ordinary detail could inspire a breakthrough?
Over‑focus on novelty can miss subtle insights.