Habits Quote by Tim Brown
““we learned that a story needs to be repeated many times before people understand how it applies to them and many more times again before they change their behavior.””
About This Quote
Source Talk: Design Thinking Conference, 2015
Stories must be repeated many times for people to understand relevance and eventually change behavior.
In simple terms: Repetition helps understanding and change.
Key Takeaway
Use repeated storytelling to inspire action.
Themes
communication
learning
behavior change
storytelling
Mood
educational
motivational
Type
inspirational
practical
When to use this quote
- marketing campaigns
- education
- public health messaging
Key Concepts
cognitive psychology
design thinking
Questions to Reflect On
- How many repetitions are effective?
- What formats keep stories engaging?
A Different Perspective
Overuse can cause fatigue.
