Data Quote by Martin Lindstrom

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

— Martin Lindstrom

“where data are sparse, competing ideas abound that are clever and wishful.”

— Neil deGrasse Tyson

“A small businesses ability to gain an edge for a profitable niche is not by just focusing on the dynamic market gap, but by…

— Wayne Chirisa

Simple models and a lot of data trump more elaborate models based on less data.

— Peter Norvig

We discovered that there are actually fewer companies actually buying data.

— Noam Bardin

We're entering a new world in which data may be more important than software.

— Tim O'Reilly

One of the pervasive risks that we face in the information age, as I wrote in the introduction, is that even if the amount…

— Nate Silver

The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are…

— Martin Lindstrom

Small businesses are important, but so are tiny businesses.

— Demetri Martin

The analysis of data will not by itself produce new ideas...

— Edward de Bono

I think that size is not the key to innovation. Scale doesn't confirm an innovation advantage.

— Kenneth Frazier

“It is often true that groundbreaking discoveries are made from poor data at the leading edge”

— Neil deGrasse Tyson