Advertising Quote by Leslie Moonves
“There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.”
About This Quote
Source Speech: Advertising Pitch, 2005
The quote highlights the massive value placed on short, high‑visibility ad slots and the confidence that success is assured regardless of medium.
In simple terms: Super Bowl ads cost millions and guarantee success.
Key Takeaway
Invest in premium exposure for guaranteed returns.
Themes
advertising
media
value
confidence
Mood
optimistic
business‑focused
Type
commercial
persuasive
When to use this quote
- launching product
- securing sponsorship
- budget allocation
- media planning
Key Concepts
marketing strategy
brand exposure
Questions to Reflect On
- Is high cost always justified?
- How do you measure ROI on brief ads?
A Different Perspective
Assumes all audiences respond similarly; ignores niche markets.
