Business Quote by Lars Rasmussen
“The problem we encountered with Wave at Google was that we became very isolated from the rest of the company. And in the time that it took us to build Wave, the rest of the company changed direction. I think that has a lot to do with why the product failed.”
About This Quote
Source Interview: Google Wave Project, 2009
The quote reflects that isolation from the broader organization and misaligned timing contributed to Wave’s failure.
In simple terms: Isolation and timing hurt product success.
Key Takeaway
Stay connected with the wider team and market.
Themes
product development
organizational alignment
timing
Mood
analytical
cautionary
Type
business
strategic
When to use this quote
- team meetings
- cross‑functional syncs
- market research
- product pivots
Key Concepts
silo effect
market fit
Questions to Reflect On
- How can teams avoid siloed development?
- What signals indicate misaligned timing?
A Different Perspective
Isolation can stifle innovation.
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