Business Quote by Lachlan Murdoch
“I have been privileged to grow up retaining the love of good journalism, the craft, while learning its business: the dollars and cents. I have learnt that they are not mutually exclusive but integrally self-reliant. Each dependent on the other.”
About This Quote
Source Interview: Media Business Insights, 2020
He explains that journalism’s integrity and its financial aspects are interdependent, not mutually exclusive.
In simple terms: Good journalism and profit rely on each other.
Balance quality reporting with sustainable business models.
Themes
Mood
Type
When to use this quote
- newsrooms
- advertising
- digital subscriptions
- media startups
- public trust
Key Concepts
Questions to Reflect On
- How can media stay profitable without sacrificing truth?
- What models best support both goals?
Profit motives can compromise editorial independence.