Art Quote by Lachlan Murdoch
“Intelligent media companies strive to provide both intellectual and comedy programs, groundbreaking and reflective articles, art house and popular movies. Not to be open minded in providing a full range of quality media would be a failure to serve the breadth and depth of the communities we live in.”
About This Quote
Source Interview: Business Media Strategy, 2023
Media firms should offer diverse, high‑quality content across genres to serve varied community needs.
In simple terms: Offer varied, quality media.
Embrace breadth and depth in programming.
Themes
Mood
Type
When to use this quote
- launch planning
- content curation
- audience analysis
Key Concepts
Questions to Reflect On
- How can a company prioritize resources while maintaining diversity?
- What metrics indicate successful community service?
Balancing breadth with limited resources can be challenging.