Business Quote by Kevin Systrom
“Instagram is a media company. I think we're about visual media.”
About This Quote
Source Interview: Podcast on Media Trends, 2023
He frames Instagram as a visual‑media company, emphasizing its focus on images and video over text.
In simple terms: Instagram is about visual content.
Key Takeaway
Prioritize strong visuals in your media strategy.
Themes
marketing
technology
media
Mood
enthusiastic
forward‑looking
Type
business
insight
When to use this quote
- brand building
- content creation
- social media strategy
- advertising campaigns
- user engagement
Key Concepts
visual storytelling
platform identity
Questions to Reflect On
- How can you leverage visuals for impact?
- What balance of text and image works best?
A Different Perspective
It may downplay the role of text and community features on the platform.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)