Advertisements Quote by Kevin Harrington
“I did something rather innovative that my competitors didn't like: I took out a full-page advertisement in the Yellow Pages that listed an office on the east side of Cincinnati, and another office on the west side, while every other heating/air-conditioning company had only one location and one phone number. I was the citywide company. In fact, our 'westside office' was just an answering service taking telephone message. From the start we appeared to be a big company.”
About This Quote
Source Interview: Shark Tank, 2005
Used a deceptive advertising strategy to appear larger than competitors, creating a citywide presence.
In simple terms: Fake size to attract customers.
Key Takeaway
Consider ethical marketing tactics.
Themes
marketing
competition
ethics
Mood
cautionary
analytical
Type
business
ethical
When to use this quote
- small business growth
- advertising campaigns
- customer acquisition
Key Concepts
brand perception
strategic deception
Questions to Reflect On
- Is deception ever justified in business?
- What are long‑term effects of such tactics?
A Different Perspective
Risk of losing trust if deception discovered.
![“There's a fantastic, thousand-page book by David Thomson about [David O. Selznick]. Again, it's not the best argument or the best advertisement for his story, because most people aren't going to read a thousand-page book. But I feel like the rise and fall and the work [Mayer] produced - not just…” quote by Karina Longworth](https://sms4smile.com/quotes/img-quotes/282/karina-longworth-26763_advertisements_there-s-a-fantastic-thousand-page-book-b_13508.jpg)
