Business Quote by Kate Toon
““These days, I judge every opportunity by four questions: Does it support one of my three businesses? Will I enjoy doing it? Will it make me money? Is it something my customers want? Three yeses makes it a ‘maybe’. And four usually makes it a sure thing.””
About This Quote
Source Interview: Business podcast, 2022
Evaluate opportunities by aligning with core businesses, enjoyment, profitability, and customer demand.
In simple terms: Four questions guide good decisions.
Key Takeaway
Use the four‑question filter.
Themes
decision‑making
entrepreneurship
focus
Mood
analytical
practical
Type
advice
motivational
When to use this quote
- startup planning
- project selection
- career moves
Key Concepts
strategic alignment
profitability
customer value
Questions to Reflect On
- Which question do you most often answer “no” to?
- How can you expand your three businesses?
A Different Perspective
May ignore long‑term potential not short‑term fit.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)