Brand Quote by Judy Smith
“Reputations can be built, attacked, and destroyed on social media. It's a huge game-changer - instantaneously emboldening adversaries and shortening the ride for any corporate or personal brand.”
About This Quote
Source Article: PR Strategies Journal, 2021
Social media lets reputations be built, attacked, and destroyed instantly, amplifying risk and opportunity.
In simple terms: Social media quickly shapes reputations.
Monitor and protect your online presence.
Themes
Mood
Type
When to use this quote
- launching a product
- crisis response
- personal branding
Key Concepts
Questions to Reflect On
- How will you safeguard your brand online?
- What steps can you take after a reputation attack?
Rapid changes can be hard to control; damage may be irreversible.