Advertising Quote by Joseph M. Kahn
“Kids today are sold so much, by corporations and media and commercials and advertising and music videos, that I do. A lot of times, they retain that stuff and wear it, and that's the concept of a hipster. It's about owning it and redefining it, on your own level. It's a way of retaining control and meaning, in a world where you're being told to think in a certain way.”
About This Quote
The quote critiques how pervasive corporate and media influence shapes youth culture, leading to a hipster identity that reclaims and personalizes that influence as a form of control.
In simple terms: Kids absorb media, then remix it to keep control.
Key Takeaway
Recognize and reshape external influences.
Themes
culture
identity
consumerism
resistance
selfexpression
Mood
critical
reflective
Type
analytical
social commentary
When to use this quote
- fashion trends
- social media
- music videos
- advertising
- personal branding
Key Concepts
hipsters
media saturation
cultural appropriation
Questions to Reflect On
- How do you personally reinterpret mainstream messages?
- What boundaries exist between influence and authenticity?
A Different Perspective
The quote may overgeneralize youth behavior and ignore agency.
![“Maybe I'm not giving people in the audience enough credit for actually thinking about what they're singing, but it's awesome when a rock'n'roll groove and melody can transport something from Barometer Rising or whatever [ed: it's from 1958's The Watch That Ends the Night] into [Toronto's] Molson…” quote by Sarah Harmer](https://sms4smile.com/quotes/img-quotes/280/sarah-harmer-36335_audience_maybe-i-m-not-giving-people-in-the-audie_1416507.jpg)
![“I will say that I'm going to take full credit for this. I knew Josh [Hutcherson] was going to be a star. One of the things you do, as a music video director, is spot talent. Th at's one of my things. I don't just do random people.” quote by Joseph M. Kahn](https://sms4smile.com/quotes/img-quotes/098/joseph-m-kahn-30589_credit_i-will-say-that-i-m-going-to-take-full-c_1576818.jpg)
