Business Quote by Joseph Beuys
“Money has to undergo a metamorphosis again, it has to relinquish its role in the market economy and engage in an economy of capacities. Then we would be concerned with human creative productivity. And we would come full circle, since each human being can then act within his company as co-creator of the future, can - in full dignity - contribute to shaping this future.”
About This Quote
Source Speech: Lecture on Social Sculpture, 1975
The quote argues that money should shift from a market‑driven tool to a system that supports human creativity and collective capacity building.
In simple terms: Money should enable human creativity, not just market exchange.
Redefine money to empower co‑creation.
Themes
Mood
Type
When to use this quote
- community projects
- artistic collaborations
- education reform
- public policy
- co‑operative enterprises
Key Concepts
Questions to Reflect On
- How can we redesign financial systems to prioritize creativity?
- What structures support co‑creator roles in workplaces?
Changing money’s role may face resistance from entrenched financial interests.