Consumers Quote by John Kenneth Galbraith
“The myth that holds that the great corporation is the puppet of the market, the powerless servant of the consumer, is, in fact one of the devices by which its power is perpetuated.”
About This Quote
Source Book: The New Industrial State, 1967
Corporations appear to serve consumers, but this narrative actually sustains their power by masking their influence over markets.
In simple terms: Corporate power is hidden behind consumer‑service myths.
Key Takeaway
Question the consumer‑service narrative.
Themes
power
corporate influence
market dynamics
consumer myth
political economy
Mood
critical
analytical
Type
philosophical
political.
When to use this quote
- policy debates
- consumer advocacy
- business ethics courses
- public debates
- media analysis
Key Concepts
critical theory
economic sociology
media framing
Questions to Reflect On
- How does consumer perception shape corporate behavior?
- What alternatives exist to reduce corporate dominance?
A Different Perspective
The view may simplify complex market interactions.
