Boss Quote by Ludwig von Mises
“The fact is that, under a capitalistic system, the ultimate bosses are the consumers. The sovereign is not the state, it is the people.”
About This Quote
Source Essay: Human Action, 1949
In a market economy, consumers ultimately control power; the people, not the state, are sovereign.
In simple terms: People drive the market, not the government.
Recognize consumer power in economics.
Themes
Mood
Type
When to use this quote
- policy making
- business strategy
- consumer advocacy
Key Concepts
Questions to Reflect On
- How does consumer power manifest in your life?
- What limits exist on popular sovereignty?
Assumes all consumers have equal influence, which may not be true.