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Business Quote by John C. Bogle

“The reality of life is, if you have a bagel shop and everybody is pouring into the doughnut shop across the street, if you want to stay in business, you start selling doughnuts.” quote by John C. Bogle
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“The reality of life is, if you have a bagel shop and everybody is pouring into the doughnut shop across the street, if you want to stay in business, you start selling doughnuts.”

John C. Bogle

About This Quote

Source Book: Common Sense on Mutual Funds by John C. Bogle, 1999

In competitive markets, adapting to consumer demand—like adding doughnuts when customers shift—ensures business survival.

In simple terms: Adapt to market demand to stay viable.

Key Takeaway

Pivot offerings to match customer preferences.

Themes

business strategy adaptability competition

Mood

pragmatic strategic

Type

advice business.

When to use this quote

  • retail
  • food service
  • e‑commerce
  • product development

Key Concepts

economics consumer behavior innovation

Questions to Reflect On

  • What new product aligns with core brand?
  • How will you communicate change to customers?
A Different Perspective

Changing focus may alienate existing loyal customers.

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