Business Quote by John C. Bogle
“The reality of life is, if you have a bagel shop and everybody is pouring into the doughnut shop across the street, if you want to stay in business, you start selling doughnuts.”
About This Quote
Source Book: Common Sense on Mutual Funds by John C. Bogle, 1999
In competitive markets, adapting to consumer demand—like adding doughnuts when customers shift—ensures business survival.
In simple terms: Adapt to market demand to stay viable.
Pivot offerings to match customer preferences.
Themes
Mood
Type
When to use this quote
- retail
- food service
- e‑commerce
- product development
Key Concepts
Questions to Reflect On
- What new product aligns with core brand?
- How will you communicate change to customers?
Changing focus may alienate existing loyal customers.