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Film Quote by David Cronenberg

“You start selling the movie before you make it.” quote by David Cronenberg
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“You start selling the movie before you make it.”

David Cronenberg

About This Quote

Source Interview: Film director, 1990s

Marketing a film should begin before production, building anticipation and audience interest early on.

In simple terms: Sell the movie before making it.

Key Takeaway

Build hype early.

Themes

marketing anticipation film production

Mood

strategic creative

Type

cinematic business

When to use this quote

  • film festivals
  • press releases

Key Concepts

pre‑release buzz audience engagement branding

Questions to Reflect On

  • How do you balance hype and reality?
  • When is early marketing risky?
A Different Perspective

Early hype can mislead.

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