Business Quote by Jerry Thomas
“Only about half of all commercials actually work.”
About This Quote
Source Book: Cocktail History, 1862
Only half of ads actually achieve their intended effect.
In simple terms: Many ads fail to persuade.
Key Takeaway
Test and refine advertising messages.
Themes
marketing
advertising
effectiveness
Mood
pragmatic
informative
Type
business
analytical
When to use this quote
- product launches
- political campaigns
- public health notices
Key Concepts
consumer behavior
messaging
ROI
media
Questions to Reflect On
- What metrics best gauge ad success?
- How can creativity be balanced with data?
A Different Perspective
Measuring impact is costly.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)