Business Quote by Jerry Jones
![“The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.” quote by Jerry Jones](https://sms4smile.com/quotes/img-quotes/180/jerry-jones-18881_business_the-nfl-is-in-premium-interest-time-in-t_2941327.jpg)
“The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.”
About This Quote
Source Speech: Business Presentation, 2023
Targeting the holiday season maximizes exposure to key decision‑makers on TV.
In simple terms: Holiday ads reach many leaders.
Key Takeaway
Schedule ads for holidays.
Themes
marketing
timing
audience
advertising
Mood
strategic
persuasive
Type
advertising
business
When to use this quote
- holiday campaigns
- TV spots
- executive outreach
Key Concepts
strategic planning
consumer behavior
Questions to Reflect On
- How does holiday timing affect ROI?
- Are TV ads still effective?
A Different Perspective
Assumes all decision‑makers watch TV; some prefer digital.
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