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“Other sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.” quote by Jerry Jones
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“Other sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.”

Jerry Jones

About This Quote

Source Speech: Dallas Cowboys Annual Meeting, 2018

Highlights that the NFL's financial peak occurs in the final quarter, emphasizing strategic timing for revenue.

In simple terms: Most money in football comes at the end of the season.

Key Takeaway

Focus on end‑season performance for profit.

Themes

sports business timing revenue strategy

Mood

pragmatic strategic

Type

business analytical

When to use this quote

  • team management
  • advertising contracts
  • ticket sales
  • broadcast negotiations

Key Concepts

quarterly earnings season planning marketing tactics

Questions to Reflect On

  • How can teams generate revenue throughout the season?
  • What strategies keep fans engaged early?
A Different Perspective

Relying solely on the fourth quarter can neglect earlier opportunities.

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