Aim Quote by Jan Tschichold

Today we are inundated with such an immense flood of printed matter that the value of individual work has depreciated, for our harassed contemporaries…

— Emil Ruder

Typography exists to honor content.

— Robert Bringhurst

The better people communicate, the greater will be the need for better typography-expressive typography.

— Herb Lubalin

Typographic man can express but is helpless to read the configurations of print technology.

— Marshall McLuhan

Readers usually ignore the typographic interface, gliding comfortably along literacy's habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself…

— Ellen Lupton

We use the word typography to describe two different things: the design of letterforms, and the layout of typeset passages on a page. Both…

— Michael Bierut

Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of…

— Ellen Lupton

“Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this…

— Emil Ruder

Typography is a hidden tool of manipulation within society.

— Neville Brody

The more uninteresting the letter, the more useful it is to the typographer.

— Piet Zwart

Typographic style is founded not on any one technology of typesetting or printing, but on the primitive yet subtle craft of writing.

— Robert Bringhurst

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this…

— Emil Ruder