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Destroying Quote by Jan Tschichold

“We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.” quote by Jan Tschichold
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“We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.”

Jan Tschichold

About This Quote

Source Book: Die neue Typographie, 1928

Changing a single letter’s shape destroys its recognizability and the language’s utility.

In simple terms: Altering a letter ruins its meaning.

Key Takeaway

Preserve typographic integrity.

Themes

language typography communication

Mood

cautious analytical

Type

educational reflective

When to use this quote

  • editing text
  • font design
  • branding
  • signage

Key Concepts

semiotics visual design

Questions to Reflect On

  • Can a language evolve without losing clarity?
  • When is redesign justified?
A Different Perspective

If the change is purposeful, it may create a new script.

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