Destroying Quote by Jan Tschichold
“We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.”
About This Quote
Source Book: Die neue Typographie, 1928
Changing a single letter’s shape destroys its recognizability and the language’s utility.
In simple terms: Altering a letter ruins its meaning.
Preserve typographic integrity.
Themes
Mood
Type
When to use this quote
- editing text
- font design
- branding
- signage
Key Concepts
Questions to Reflect On
- Can a language evolve without losing clarity?
- When is redesign justified?
If the change is purposeful, it may create a new script.