Business Quote by James Jebbia
“I've never considered Supreme to be a fashion company, or myself a designer.”
About This Quote
Source Interview: Business Insider, 2018
He sees Supreme as a cultural brand, not a traditional fashion label, and does not view himself as a designer.
In simple terms: Supreme is culture, not fashion; he isn’t a designer.
Key Takeaway
Embrace cultural influence over labels.
Themes
branding
identity
culture
fashion industry
entrepreneurship
Mood
reflective
analytical
Type
statement
philosophical
When to use this quote
- streetwear marketing
- brand collaborations
- personal branding
- industry perception
Key Concepts
brand positioning
cultural capital
designer identity
Questions to Reflect On
- How do you define a fashion brand?
- What role does personal identity play in branding?
A Different Perspective
His view may limit collaborations with traditional fashion houses.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
